E-commerce Security for 2014: Tools of the Next Generation

In 2014 it is expected that nearly US $250 million would be spent on online retail purchases. In addition to the already existing e-commerce sites, many traditional retailers like Target & Macy’s are foraying into online selling for wider market coverage. Development of applications like Magento, Open Cart, and Zen Cart has enhanced this process of online retailing.

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With popularization of online retailing the threats of hacking are likely to increase considerably. Servers when connected to Internet are open to the risks of hacking, virus threats, and malware exposure. As servers are stuffed with data of all kind, its piracy or loss could result in unmanageable loss for a company. Companies protect themselves in several ways for all such unfortunate eventualities. Protection of a server begins with secure shells and single use passwords. Your Internet account must always have authentic login shells. If however, it is used for FTP (file transfer protocol) a separate shell is needed to be created.

Use of SSL and SET  – Secure Sockets Layer (SSL) is a cryptographic protocol that is used for encrypting communication between server and client. SSL is based on public key and symmetric encryptions. SSL certs are the fastest and most cost-effective way of protecting online data transference.

Similarly for safeguarding credit card transactions, SET (secure electronic transactions) protocol is needed to be installed. Together with protecting communication between server and browser, this protocol also verifies your credit card number and its validity, checks identity of the customer using the concerned credit card, authenticates transaction with bank, and thereafter completes the transaction.

Code signing digital ID – Though buying software across the counter is safe, the same is not true if it is downloaded. The same software stands the risk of infecting your computing devices and programs when obtained from Internet. This becomes particularly risky for marketers offering software items online. The risk lies in the product getting intercepted and modified, impersonated and subsequently re-hosted by cyber criminals. Software with CSC (code signing certificates) indicates that they are authentic, free from malware, and safe to download.  CSC code also ensures legitimacy of the company selling its product online. CSC coded software are compliant with MS Office and Apple operating systems; and compatible to Java, Mozilla, and Adobe Air tools.

E-mail certification or SDC – E-mails are another source of threats to the security of your computing device and its programs. Secure digital certificates (SDC) help in encrypting e-mails so that they might only be opened by respective recipients. Signing an e-mail digitally makes it impossible for anybody else to modify it. For any modifications whatsoever, the recipient is always alerted.

SDC is an essential e-commerce security product since communication through e-mails is considerable in online business. SDCs benefit you in several ways:

  • It helps to keep your e-mails private being only accessible to the concerned recipient;
  • Messages are encrypted easily, thereby allowing faster communication;
  • Encryption of messages help in maintaining business secrecy and security;
  • Communications are well directed and authenticated.

Endpoint Security Manager – This tool is specifically meant for professional applications. Empowered with this security tool, a manager is able to protect an entire network comprising servers, laptops, workstations, and even notebooks. For a professional set up it is important to increase productivity, reduce wastage, curtail costs, and most importantly strengthen security.

Through this application it is possible to centralize the management of all malicious content received through online communication. A centralized management system helps in easier identification, reporting, and rectification of any harmful elements detected in your system and software. Through integrating a single item your entire computing network gets protected. To know more about top web design companies please visit our site – https://www.sourcingline.com/directory/web-designers

Six tips for increasing your email marketing click through rates

In order to make a good return on investment from your email marketing campaigns, you need to ensure that customers are clicking on the links you send them. Whether you are just setting up your first email campaign or need help optimising your click through rates, we have got you covered with our six essential tips below.

 

Personalising your marketing emails can help to increase click through rates.

Image source: https://farm4.staticflickr.com/3244/2959912279_58c7c2538c_o.jpg

 

Write an appealing subject line

Although click through rates are extremely important, in order for users to click on your email links, they need to have actually opened your marketing email in the first place. To make your brand’s marketing email stand out in an overcrowded inbox, you need to use a captivating subject line. It is a good idea to stick to a maximum of fifty characters for desktop users or twenty characters if you have a lot of mobile readers. Peeking users’ interest with a question or using their first name within the subject line are both great ways to get them to open your email.

 

Choose one clear call to action

It is best practice to choose just one clear call to action for each marketing email you send. This may be buying a product from your website, signing up to a service or downloading your content. Whatever the call to action, make sure that it is obvious to readers. Get users to click on your call to action link by placing it at the top of the email and then repeating it throughout the body of text.

 

Use responsive design

According to Litmus Research, thirty eight per cent of all emails are now opened on mobile devices. This means that if you want to increase your email marketing click through rates, you are going to need to make sure the emails you send are optimised for mobile and tablet viewing. The best way to combat this is to use a responsive design. By ensuring your audience can view your emails properly, no matter what device they are using, you stand a greater chance at them clicking on your links and completing the call to action.

 

Creating emails with a responsive design will lead to higher click through rates.

Image source: https://farm5.staticflickr.com/4075/4781202621_a52ede3743.jpg

 

Start with the benefits

No matter what your call to action is, make sure that you have outlined the benefits of it at the top of your email. For example, if you want readers to click on your email link to buy a particular product from your website, you will need to explain why they need your product and what it can do for them at the top of your email. Only after you have done this, should you go on to talk about the product’s features. Don’t assume that your readers will click your call to action link. Make it clear that they will only receive ‘X’ benefits, if they do so.

 

Provide an incentive

Another fantastic way to increase your email marketing click through rates is to offer readers an incentive. In the most traditional sense, an incentive is a discount or voucher that will allow readers to purchase a product or service at a cheaper rate. Other incentives you could offer include downloading a piece of content for free or offering exclusivity, such as entry to a secret online sale. Offering incentives will tempt readers and make them feel valued by your company.

 

Personalisation

Personalisation can also have a dramatic impact on your email click through rates. By simply addressing an email using a reader’s first name, rather than a generic term, you stand a better chance at them clicking on your call to action link. If you are marketing your products and services within the email, be sure to offer personalised recommendations based on customers’ previous orders. This will show them that you understand their needs and value their custom, making them more likely to click through to your website. Seek the advice of a company like http://www.fluid-digital.com/ who can advise on a wide range of techniques to improve email click through rates.

 

Conclusion

Whilst these tips should help you to increase your email marketing click through rates, it is highly recommend that you carry out continuous measuring and testing to facilitate further improvements.

 

Image credits:husin.sani&langwitches

How screen sharing with a conference call helps

Today, a lot of businesses conduct their business online or remotely. With advances in the web, many people are able to run their businesses from home due to better facilities and options for dealing with clients. For this reason, people are able to provide their services to customers near and far, and are not limited by logistics.

If you are self employed or working from home, it is even more important to maintain communication with your colleagues, clients, customers and anyone else that you might deal with on a regular basis. Communication is important for a number of reasons particularly when it comes to business: It allows you to discuss projects or jobs; it enables you to provide updates on work; it makes your clients feel your relationship is more personal, i.e. that they are not just dealing with a stranger at the end of a computer; and in addition, particularly if you work alone, it provides you with some semblance of normality as you get to speak with other people.

Conference Now was established in 2002 and during that time has helped thousands of people connect through their audio conferencing system. With their simple, hassle free process, meetings do not need to be booked in advance; and you can access the service 24 hours a day 7 days a week, which is particularly useful for those urgent, last minute meetings.

Although a lot of businesses already utilise audio conferencing, for many people out there it is still a bit of an unknown area. Many people think of a conference call as being the same as a telephone call, so simply don’t make use of it. However, conference calling is significantly different to calling someone via the phone, and has many advantages, not least of all the cost savings. Conference Now offer free conference calling, without monthly subscriptions or contracts, making it a much more affordable option than using the phone.

Another reason why businesses do not use conference calling and instead opt for face to face meetings is because they feel you cannot achieve the same results through conference calling. For example, if a manager needs to provide training regarding a new computer system in work, they might automatically feel this can only be done face to face. This results in having to get everyone together at the same time, which proves difficult at times, particularly when people have to travel a great distance to attend. This could lead to delays, distractions and essentially a lot of wasted time. However, audio conferencing can actually help you overcome this, when combined with screen sharing.

Screen sharing allows you to show other people what is on your screen, regardless of where they are. So if you produce your training sessions as a series of screen slides, you can simply present these during your conference call, enabling attendees to view the training programme. This eliminates the need for a face to face meeting, reduces the potential of time being wasted, and of course means you can provide the training to everyone, regardless of where they are.

For free conference calls with screen sharing, Conference Now can help. Using their state of the art communications platform, Conference Now enables you to present information whilst conducting your meeting, without having to worry about arranging timely and costly face to face meetings. This is perfect for those people whose businesses rely solely on delivery training programmes as it means they can deliver them to clients worldwide. So call Conference Now to see how you can benefit from free conference call with screen sharing.

Countries Famous For Online Marketing

Nowadays, online marketing has become the secret behind many grow up business in many countries. Online marketing is used by several companies and individuals to make their products, services and websites known to many across the world. Organizations want to achieve this because they are aware of the fact that most people today spend a large amount of their time surfing the Internet for information, products and services. This article mainly focuses on Countries Famous For Online Marketing namely Qatar., USA and Australia

Qatar

The Qatar online marketing business is booming in every field. Years of patience have finally paid for the diligent businessmen who stuck with their strategies. It has helped them better the state of their financial condition. The present day business world of Qatar has encouraged its populous to go local and get their service to boom the economy. This has helped them improve their lifestyle and better the way they do business with the outside world. Every businessman in the country took time to learn the online marketing Qatar techniques. Such teachings helped them carry out daily business with zero worries.

Qatar internet marketing firms are strong in values and look to the future of their clients. They do their best to help people realize their true potential. Entrepreneurs in the region have been given a new lifeline to create profits. Dying businesses were resurrected into multinational companies that rule their business sector. The online marketing Qatar techniques are available to professionals who seek it. Every marketing firm can provided different strategies for a businessman. It is important for the capitalist to look for a technique that has a unique method of integration for the business.

United States of America

The online retail industry is a standout amongst the most dynamic divisions of the United States. The development in online retail deals hails from online retailers enhancing their sites and administrations. As web retailing makes progress, store-based retailers are discovering less and less need for the volume of retail space they presently involve, and a lot of people are at present downsizing. Integral to this pattern is that of expanding private name infiltration as retailers look for differing methods to remain intense, hold buyers and ensure net revenues. To stay intense, clothing and buyer gadgets brands have rapidly made the bounce to steer online deals operations. Online offers of attire and extras are currently developing quicker than whatever possible ecommerce item portion and the class is ready to help US retail ecommerce deals develop.

Today, the greatest driver of development in the business is the reception of cell phones, tablets and other portable Internet gadgets. Purchasers favor versatile programs when shopping, seeking and exciting themselves, while inclining toward requisitions for route and procuring data. The proceeded progressions in engineering are enhancing route and client encounter on ecommerce locales, which is enhancing surveys and in this manner attracting more movement to the destinations. U.s. customers are presently thinking that it less demanding to shop than at any other time in recent memory some time recently, because of the enhancements in portable and tablet shopping abilities.

Australia

Online shopping is certainly not anything new in Australia. People are using these different buying options since previous many years. Web orders for merchandise have really been aiding Australians save lots of time, energy & even money.

Australia is wide country. The designers who are really good keep on designing clothes, jewelry & various lifestyle products. Mainly these designers are in locations where you can’t go quickly or conveniently. Online selling is really blessing for such designers. It’s not required to have physical outlets all over the place to sell their products, when they are having online shopping site. 100s of thousands can be reached by means of the online shopping websites.

In conclusion to enable you to travel around the world to see how fast how developed online marketing is then apply for esta visa.

Things to Know about ISO 9001 Internal Auditor Training

ISO auditors are plenty and can be found within and outside your organization or company. Most auditors claim to be ISO certified or ISO qualified, so ensure that you check their credentials properly before hiring them.

The Auditor

The job of an auditor includes the auditing and performance review of his clients. Objectivity is the foremost requirement in an auditor, for reviewing the work quality of colleagues with whom you interact on a daily basis requires impartiality. This is especially hard if the auditor is also the quality manager of the organization. Auditing is an emotional experience as it includes providing feedback and opinion on a person’s work for the company.

Kinds of Auditors

Choose auditors who are professional and well certified for a fair and unbiased review of your employees. You can hire two types of auditors-

The first kind is the second party auditors. They can be from within the organization or from outside it and help in internal audits.

The second kinds are called external auditors. They help in performing third party or registration audits for the company. They are generally employed by Registrars or Auditing Companies accredited by the concerned authorities.

Process of Auditing

The ISO 9001 Standard has certain requirements for auditors and the process of auditing. Quality is maintained because these are requirements, not recommendations. The documentation of the auditing process must include the following-

–          The auditor- the one who conducts the audit and is responsible for the execution of the review

–          Organizational units- what organizational units fall under the purview of the audit. These include the departments in the company, specific processes, sites, functions, activities etc.

–          Description of process- who meets whom, what people should carry, the questions asked and answered and more

–          The supervision of the internal audit plan. This is where the evidence of the audit is documented.

It is possible to add the audit plan and other documentation regarding the auditing process as annex.

Qualities of an Auditor

One of the most important things to do to maintain and increase the performance and rankings of your organization is to choose an ISO 9001 Internal Auditor Training who can provide clear cut and accurate performance reviews. Not everyone is able to do this. One basic requirement of every auditor should be an acquaintance with the working of the department that he is auditing. This will help in a fairer reviewing process, going beyond the objective facts of numbers and statistical qualities. Knowledge of the working processes in the company will also help the auditor use his discretion where a departure from norms or anomalies is detected which requires special decisions to be made. The ISO 9001 Standard also lays down certain other requirements for an auditor to have-

–          Ethics- he should be honest, credible and show integrity in his working

–          Open minded- should be willing to listen to others and their ideas

–          Diplomatic- should always be polite and able to handle tough situations with grace and diplomacy

–          Observer- he should be able to observe and understand people besides using questions to get to know more about them

–          Perspective- should be able to evaluate situations and go beyond face value

–          Versatile- he should be able to move from one activity to the next

–          Persistence- should be focused and determined

–          Decisive- should be able to make unbiased and correct decisions

–          Independent- should not be influenced by external factors and should be able to use is intellect

The aim of an ISO 9001 Internal Auditor Trainingis to provide the management with an idea of how things stand with the company. For this, he should be able to handle employees trying to change the topic of conversation or avoiding questions and deal well with them.