Facebook doesn’t want random companies making fast money by aggressively sharing user data in the manner of Zynga, SocialCam, and the Post‘s reader app

Facebook giveth and Facebook taketh away. App startups have known this for a long time; now The Washington Post and other news publishers are learning the same lesson as Facebook makes it harder for articles to go viral.

Facebook’s manager of media partnerships was quoted at a journalism conference saying the social network is moving away from so-called “passive sharing,” in which reader apps from the likes of the Post and The Wall Street Journal are able to broadcast activity without any prompting.

Indeed, some changes have clearly been made already. As BuzzFeed noticed, it’s been getting harder and harder for news-app activity to get past Facebook’s software algorithms and into people’s news feeds. Below right is a look at how Facebook’s changes cut the Post’s app traffic nearly in half in just one month (via BuzzFeed).

Monthly active users of The Washington Post‘s Social Reader app on Facebook. AppData via BuzzFeed

This is a phenomenon you might call “Facebook whiplash:” Apps like the Post’s social reader get a big surge of traffic as Facebook opens its platform to a new category, only to fall back to Earth after Facebook users complain and Facebook cuts activity from that category out of users’ news feeds. Something similar happened to Zynga, which built a multibillion-dollar business making casual games that spread virally through Facebook’s news feed. Then Facebook made it harder for gaming activity to show up in the news feed, and Zynga cratered. Below right is a chart showing what happened (via Business Insider). It looks a lot like the chart of the Post app above:

Daily Active Users of Zynga’s games on Facebook. AppData via Business Insider

A similar algorithmic change has been blamed for the quick rise and sudden fall of video-sharing apps on Facebook, although in that instance mischief-making on the part of app makers may have forced Facebook’s hand. In the case of social readers like the Post’s, Facebook says it is simply incorporating lessons it has learned about what kind of experience its users want. Specifically, they want more control over sharing, which is why Facebook just rolled out a new set of controls letting users more easily block third parties from broadcasting user activity on Facebook.


Facebook doesn’t want random companies making fast money by aggressively sharing user data in the manner of Zynga, SocialCam, and the Post‘s reader app. After all, if anyone’s going to do that sort of thing, it should be Facebook.

Source : http://www.wired.com

Apple iPhone 5 ‘became fastest-selling gadget’

Apple’s newly released iPhone 5 is poised to become the fastest selling technology gadget in the history, analysts have predicted. Analysts surveyed by Bloomberg also predicted that the tech giant would sell nearly 58 million iPhone5 handsets this year. The prediction comes after other analysts had predicted sales of as much as 10 million units of the iPhone 5 this month, Mashable reports.


According to the report, the latest estimate appears to support the prediction of FBR Capital Markets analyst Craig Berger, who predicts Apple will 250 million iPhone 5 units over the device’s lifetime.

That amounts to 144 billion dollars in revenues, or roughly three times all the revenues that Apple has made from the iPhone in its five-year history.

Berger’s predictions are based on the belief that new customers in China plus existing iPhone customers looking to upgrade will prompt a huge boost in sales, the report said.

5 Things will Make you Fall in Love With the iPhone

The iPhone 5 was announced Wednesday. Photo: John Bradley/Wired

Apple revealed its sixth-generation iPhone Wednesday, and for many, it landed with more of a hollow thud than the fireworks and cheers of iPhones past.

Gadget Lab’s Mat Honan called the phone “cruelly boring.” Forum posts on The Verge call it “the most boring iPhone yet.” The Atlantic Wire also ruminated on the “meh” reaction it elicited from iFans.

Apple’s not out to create another revolution with a phone filled with never-before-seen tech. It’s understandably playing it safe. This is a mass-market product, after all. Still, there are a number of features we wish could have made it into the iPhone 5 and that we hope Apple will implement in the near future so that we can fall in love all over again.

Dynamic Icons

The Live Tiles feature is one of my favorite things about Windows Phone OS. The constantly updating tiles relay information like what’s next on your calendar or what a contact’s most recent tweet or message to you was, or even just rotate through your photos. They’re subtle but addictively useful.

Apple could have its own take on this with icons that updated dynamically The built-in music app, for instance, could show album art for the current track. The weather app, might show current weather and temperature based on your location. For the calendar, a graphic showing how many appointments you have that day. Subtle, tasteful, and still decidedly iOS (widgets, a staple of Android OS, for instance, would be an abomination for Apple’s), yet they’d be a useful way to make that larger iPhone homescreen shine.

Wireless Charging

Can’t blame Apple for not including this feature in 2012, but it sure would be nice to be able to toss your phone into a purse or onto a counter and never have to think about plugging it in to charge. This, again, is an interesting feature of some new Windows Phone handsets: the Nokia Lumia 920 and 820.

Perhaps in 2013 or 2014, after Intel, for example, begins embedding wireless charging into its notebooks and smartphones, we’ll see Apple add this feature. But if the company had included this in the iPhone 5, it could have also made extra money selling a wireless mat accessory for the phone to charge on.

Predictive Behaviors

Siri can handle simple requests, such as giving you information, letting you dictate messages, and, soon, opening apps for you. But what if Siri developed more of a mind of her own?  Most of us fall into regular routines, and that includes our phone and app usage. Maybe you wake up in the morning, check your email first thing, then hop on Twitter or check Flipboard. After work, you open up Wired, The New York Times, or The New Yorker. And before bed, you spend some quality time with Netflix. It would be compelling if the iPhone learned your behavior and began preemptively opening your usual apps for you at the usual times. And it doesn’t seem too far fetched to imagine it being included in the OS one day: Apple places a very heavy focus on the usability of its products, and upgrades to iOS generally focus on making the operating system more intuitive and easier to use.

Facial or Gesture Recognition

We know Apple has patents on it. Facial or gesture recognition is another usability enhancement that would have upped the iPhone excitement factor.

Source and credit : wired.com

India’s web culture is all about Facebook, social networking

ComScore, has just released some interesting data on how India’s digital citizens are spending time online. The report states that  social networking accounted for 25.2 percent of all time spent online in June. The biggest beneficiary of the social networking boom in India is, of course, Facebook.

The report also states that Indians spend nearly 1 out 4 minutes online indulging in social networking, amounting to a significant 25.2 percent of total time spent online.

Other content that occupies a significant amount of time for Indians is

• Entertainment sites – accounting for 10 percent of minutes (up 1.2 percentage points from the previous year).

• Portals accounted for 8.8 percent of total minutes.

• Time spent on Retail sites grew 0.5 points in the past year to a total of 2.0 percent of total minutes.

Google and other sites run by the search-engine ranked as the top destination in June 2012 reaching nearly 95 percent of the online population, or roughly 57.8 million people aged 15 and older

Facebook came in second followed with 50.9 million visitors (83.4 percent reach),

So which are the top used sites by Indians?

Source : http://www.firstpost.com

Apple: the most valuable company

Think different was the company slogan. Now Apple can emphatically show the value in doing so. Fuelled by the phenomenal success of the iPad and iPhone, the technology giant has officially become the most valuable company in the world.

Shares in technology giant Apple have risen to their highest point ever

Shares in technology giant Apple have risen to their highest point ever

Shares in Apple, which is listed on New York’s Nasdaq stock exchange, rose past $660 in early trading today taking its stock to a new height and its market capitalisation to more than $619bn (£394bn). Apple is now worth around $200bn more than the world’s second biggest company, Exxon Mobil. The oil major is worth a mere $405bn.

The record for the most valuable company had been held by Microsoft whose market capitalisation hit €616.3bn at the height of the dot.com bubble in December 1999, according to Howard Silverblatt, an S&P index analyst in America. Now Apple’s iPhone revenues generate more than Microsoft itself, according to analysts. Apple is worth more than Microsoft combined with Google

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