Why should the CEOs sit on the sidelines, while other people do all their company’s social media work? Why only deal with the boring aspects of day to day management? Why shouldn’t they add an element of vitality in their jobs by engaging directly with the consumers whose lives they are trying to change? Why not show people that the CEO is not just distant figure sitting in far off place making tough decisions, but rather active, friendly, engaging?
More and more of the executives worldwide are starting to see the wisdom in participating on social media themselves, and have reaped the returns on social media investment.
Benefits: It without doubt has its advantages. It increases information sharing to and from the consumers, and adds to the reputation of the company, and makes the company give the impression of being more humanized, rather than a dehumanized organization. It also shows more openness and innovative approach to communication. Overall it leads to increased business results in the future.
Why should CEOs engage on social networks?
They can be the best content providers on behalf of the company, not only relaying information but also giving the impression of a good leader. Some CEOs do not use social media but participate and communicate within the company through company intranets, and externally via company websites.
This strategic utilization of digital platforms and internet resources leads to better communication, whether through social network pages or feeds to Twitter and Instagram and other to video and image-sharing platforms.
Tools and strategies:
Highly social CEOs use a wide range of tools and lines of attack to drive the content of the company to various diverse channels. They keep interactive blogs to give their vision and perspectives appeal, depth, and more meaning. Their website is a source of information for consumers and allows content to be delivered in various formats, thus leveraging the clientele.
Be more personal:
It is by and large more personal and appealing if CEOs author themselves, rather than let their marketing executives do it for them. The difference shows. In this way they play their role in being up to date with evolving technology and social media in terms of content distribution, thus playing a better role in outlining their long term business mission.
Formality is still a virtue:
The general tone adopted by CEOs should be spur-of-the-moment and frank. But avoid falling into the pitfall of too much relaxed attitude. The trick is to keep a balance. Maintain an element of formality but be quick to grasp opportunities as they present themselves. This is reassuring to the stakeholders and builds confidence in your capabilities. By engaging stakeholders, you can leverage these and reach a wider audience and more target market.
This trend is amongst CEOs is steadily on the rise, and is widely held amongst a wide range of companies across different continents. Successful and up and coming leaders show more of this trend in their communication to their target market.
BIO: Micheal Symonds belongs to technical industry, willing to share his valuable ideas. Our exclusively prepared 9L0-518 exam preparation material is quite handy for your success in 9L0-064 exam. Take the benefit or our preparation material and derive the better end results.