What is SEO?
Technology has brought the distant nearer; it has made the impossible possible. Earlier if you wanted any information on anything, you either had to print it on the newspaper or you had to physically go to the venue and enquire. Either ways, you had to put in a lot of labour. Things have become much easier now. Searching for any information is just a matter of a click on the mouse. Just a click will direct you to your desired destination. Hence you don’t have to scan the newspaper for any information any more. You have the entire directory of information right in front of you. Launching your business website has also become relatively simpler. Thanks to the SEO or the Search Engine Optimization. By definition, SEO implies the technique of increasing the visibility of a website on major search engines such as Google, Yahoo, Bing etc. if you are looking for a seo company in india then you must try and visit http://www.digiexcel.com/
Necessity of SEO:
SEO can be termed as a tool which places your website at the top most rank in the search engine. Unless your website is visited by a large number of people, the chance of profit is quite less. Hence SEO is really very important to create, develop and launch a new website.
5 best on-page SEO techniques in 2014
A Keyword is the heart and soul of an SEO. Wrong usage of keywords can act as a boomerang any time. Some of the vital things to be kept in mind while creating a website are, keyword, keyword in title, keyword density, in meta tags, links etc. The focal point should be the topic in concern and the frequent use of keywords which are relatable to it. You should use various keywords and their synonyms just to state the importance of the keywords in the write-up.
Standard of the article:
Short write-ups are a bygone now. A new trend of long articles has been set. Gone are the days when a 300-word article used to do the tricks! Now you cannot get below at least a 500-word piece of writing. Corporate websites which post short articles should bear in mind that it won’t help them further. Don’t fuss over the word count. Instead stress on the quality of the writing. Many short articles can be merged to make a long article of say 1500 words, which can be helpful. Your content should be grammatically sound and evocative.
Visitors more and more incline towards fresh and distinctive content. You should create content which have been written by many before. New content increases web crawl, intensity of the website, besides popularity on social networking sites. Your content should carry some social message.
Always remember ‘too many cooks spoil the dish.’ Likewise too much of ads may harm your content. The text link ad should sync well with the content. The automated phrase link ads or pop-ups should be shunned.
The titles and headers should be catchy and thought-provoking. You should optimize a keyword which is most often used throughout your content. Choosing the right title relevant to the keyword and the content are things which cannot be compromised on. Combining all these techniques, you can be an expert to use SEO for your benefit.