Social Media- From the Perspective of CEOs

Why should the CEOs sit on the sidelines, while other people do all their company’s social media work? Why only deal with the boring aspects of day to day management? Why shouldn’t they add an element of vitality in their jobs by engaging directly with the consumers whose lives they are trying to change? Why not show people that the CEO is not just distant figure sitting in far off place making tough decisions, but rather active, friendly, engaging?

More and more of the executives worldwide are starting to see the wisdom in participating on social media themselves, and have reaped the returns on social media investment.


Benefits: It without doubt has its advantages. It increases information sharing to and from the consumers, and adds to the reputation of the company, and makes the company give the impression of being more humanized, rather than a dehumanized organization. It also shows more openness and innovative approach to communication. Overall it leads to increased business results in the future.

Why should CEOs engage on social networks?

They can be the best content providers on behalf of the company, not only relaying information but also giving the impression of a good leader. Some CEOs do not use social media but participate and communicate within the company through company intranets, and externally via company websites.

This strategic utilization of digital platforms and internet resources leads to better communication, whether through social network pages or feeds to Twitter and Instagram and other to video and image-sharing platforms.

Tools and strategies:

Highly social CEOs use a wide range of tools and lines of attack to drive the content of the company to various diverse channels. They keep interactive blogs to give their vision and perspectives appeal, depth, and more meaning. Their website is a source of information for consumers and allows content to be delivered in various formats, thus leveraging the clientele.

Be more personal:

It is by and large more personal and appealing if CEOs author themselves, rather than let their marketing executives do it for them. The difference shows. In this way they play their role in being up to date with evolving technology and social media in terms of content distribution, thus playing a better role in outlining their long term business mission.


Formality is still a virtue:

The general tone adopted by CEOs should be spur-of-the-moment and frank. But avoid falling into the pitfall of too much relaxed attitude. The trick is to keep a balance. Maintain an element of formality but be quick to grasp opportunities as they present themselves. This is reassuring to the stakeholders and builds confidence in your capabilities. By engaging stakeholders, you can leverage these and reach a wider audience and more target market.

This trend is amongst CEOs is steadily on the rise, and is widely held amongst a wide range of companies across different continents. Successful and up and coming leaders show more of this trend in their communication to their target market.

BIO: Micheal Symonds belongs to technical industry, willing to share his valuable ideas. Our exclusively prepared 9L0-518 exam preparation material is quite handy for your success in 9L0-064 exam. Take the benefit or our preparation material and derive the better end results.

Best Tools to Schedule Your Tweets

We have almost 10 Twitter accounts, one for each of my site and keeping all of them updated manually is not possible. One thing which I used here is, added my feeds to be tweeted automatically using Hootsuite and social oomph. Rest, we use few of this apps for example:

  • Hootsuite for auto scheduling
  • Bufferapp for manual adding tweets in buffer
  • Social ommph for sending automated direct messages
Rest, I have added all my Twitter accounts on my iPad and iPhone twitter app and use it to reply to @messgaes and DM’s. Well, you can use hootsuite and any other Social media dashboard t


Many of you might already be familiar with Hootsuite and it is even getting a lot of attention as more and more people are using it.


Hootsuite provides you with a lot of extra features along with the basic feature to schedule tweets on your Twitter account. The interface is easy to use, and it even allows you to customize it according to your liking. This service also uses web technologies such as Ajax in order to keep everything updated. It also has features that can help in saving your time such as providing you with the feature which automatically provides you with updates of your blog feeds into Twitter and threaded conversations, which keeps everything organized when you are following a lot other tweeters. It also allows you to attach pictures, videos and documents to your tweets and creates a link between multiple Twitter accounts that you have. The best thing is, you can manage other social profiles like Facebook profile, Facebook fan pages, Google plus pages and many more. It’s a complete Social media dashboard.

Hootsuite doesn’t have anything which we would we didn’t like.


Twuffur is another site which lets you add tweets in buffer. You can schedule Tweet with an ease.


This is a simple site and does what it says. Offers 4 tabs and one setting tab. You can schedule lots of tweets and you can sort them in any order under schedule tab. The interface is very easy to use, and it even keeps a record of your past and future tweets that you have scheduled. It is also very easy and fast to use. A good thing that we liked about Twuffer was that you can easily choose your timezone and then schedule tweets by hours. Twuffer review here by Darren Rowse.

It is very simple and it can currently just schedule tweets,and there are many other tools, which offer more features then scheduling your tweets. I would prefer to stick to one like SocialOomph, which offers multiple features.

Social Oomph

Social Oomph is one of my favorite in the list. It not only come with feature to schedule Tweets but also offer multiple features, which I have already covered in my Socialoomph review post.

There are many extra features which Social Oomph provides its users with, for free. This service allows you to schedule tweets, save drafts to reuse later, create extended profiles in order for you to display more personal information, automatically follow and unfollow users who do the same thing to you and a lot of other features. Social Oomph can also be upgraded to the ‘Professional Version’. By making this upgrade, you can have the features of Facebook integration, recurring updates as well as keyword tracking.

You will need to register with email activation, and we weren’t expecting the amount of text they kept showing us in certain parts of the application. The interface requires some work in order to become more streamlined. Users are only allowed to schedule 12 tweets per hour.

Is Our Addiction To Tragedy On Social Media Inspiring Violence?


If terrorism requires an audience, then the recent mainstream adoption of social media may be giving violent actors a bigger stage than ever before. There are many reasons people lash out at the world, but I don’t think it’s unreasonable to suggest that becoming the center of the attention could be a factor pushing some to commit atrocities. Our retweets could be delivering their messages of fear.

This is not to say social media infamy is the cause of any of the recent tragedies in Boston, or Sandy Hook, or anywhere else. I have no knowledge of the motives of the suspects in those cases. But watching the world feverishly tweet and Facebook post about the manhunt unfolding in Watertown last night frightened me. I couldn’t help but wonder if other angry, disturbed, or mentally ill individuals might be watching, too, and craving that same notoriety. I shuddered to think of a future where a terrorist in hiding laughs as they see their actions trigger millions of mentions.

Some believe that social media’s role is no different than that of traditional media years ago — that terrorists and killers in the 1920s would have just been just as attracted to becoming a newspaper headline as the subject of a sea of tweets. I disagree. Those old outlets were broadcast mediums; they weren’t participatory. Listening to reports of catastrophe on the radio and discussing them with people nearby doesn’t internalize the fear the same way as personally re-sharing and reacting to them in a real-time global forum. Social media instills emotions deeper.

Max Abrahms, Terrorism ExpertAccording to Max Abrahms, PhD, a counter-terrorism research fellow at Johns Hopkins and author of “What Terrorists Really Want” from the International Security journal, ”One thing counter-terrorism researchers want to know is what is the motive of the terrorist. They want to know that because they want to deprive terrorism of any utility. If we could remove the value of committing terrorism they wouldn’t do it.” He tells me, “One of the main goals of terrorists is to get attention. By it’s very definition, terrorism requires an audience, so it’s no surprise the advent of terrorism came alongside the growth of mass media in the 1880s. Social media today no doubt spreads the message of terrorists even quicker and to more people.”

We’ve already seen perpetrators make use of social media to promote their point of view, like Christopher Dorner who was caught in an extended manhunt after killing several police officers in February. He may have wanted the manifesto he posted to Facebook accusing police of corruption to be widely shared. And we shared it. His message hit closer to home because it was our friends distributing it, rather than a newspaper like the letters from the Zodiac Killer.

If killing sprees are a cry for attention or help or an attempt to show the world someone’s pain, then our fixation on tragedy, our willingness to pause our lives and spread the news bit by bit could be playing into their hands.

In fact, when video footage of Osama Bin Laden in his compound was recovered, Abrahms says one of the most striking things we found was that Osama was sitting on his sofa watching himself on television. It suggests terrorists do derive utility from knowing millions of people are paying attention to them.