Decided to choose WordPress as your content management system? You have certainly made a fantastic choice! WordPress is one of the easiest content management systems for beginners to use, so you should find it pretty straightforward. There are however a few things you may want to keep in mind in order to build an effective and highly functional website. We’ve outlined three fantastic WordPress tips for beginners below.
New to WordPress? Read our three tips below to help you get off to a good start.
Widgets are great, but don’t over-do it!
WordPress beginners have a tendency to get a little over excited when it comes to integrating widgets. Whilst widgets are great for improving the functionality of your WordPress website for both you and your site visitors, they can also take up a lot of space, resulting in a very cluttered sidebar. Not only that but they can also slow down your website if you have too many running at the same time. A slow website can lead to high bounce rates and poor SEO rankings.
The solution is to keep your number of WordPress widgets to a minimum. Only integrate widgets that are essential to your website and add value to it. If your widget does not help you or your site users in some way, remove it by going to the ‘Appearance & Widgets’ section of your WordPress dashboard.
Create clear and insightful permalinks
If you have put time and effort into writing interesting, engaging and unique content for your WordPress website, you want to make sure that search engines can crawl and index it, as this will help to improve your search engine rankings. Make it easier for them to do this by creating clear and insightful permalinks.
Editing your web page and blog post permalinks can help you to achieve better search rankings.
WordPress has a built-in permalink field at the top of the editing page. If you click on this, it will allow you to edit the link before you publish your page of content or your blog post. The best way to optimise your permalinks is to ensure they are relevant to your post and easy for both users and search engines to understand. Whilst including the odd keyword is great, make sure they are relevant to the content on the page and do not over do-it. The idea is that you create a clear and concise permalink that tells search engines what content to expect on that page of your website at a glance.
Remember to create relevant image titles
Using images on your WordPress website is a fantastic way to capture the attention of users and compliment your written content. However, website images can also have an impact on your website’s search engine rankings. This is why it is a good idea to create relevant image titles.
Although you may be in the habit of calling your images any old name or even hitting the keyboard with various different characters e.g. ‘aefioehfiefe.jpg’ this is not going to help your website’s SEO when you upload your images to WordPress. Instead change the name of your images to relevant tiles, featuring one or two of the keywords you are hoping to rank for. That way if people are searching for those keywords in Google or Google images, they are more likely to come across your website.
Although WordPress is one of the simplest and easiest content management systems for beginners to use, its sheer amount of features can make you feel a little overwhelmed at first. Keep in mind the three tips featured in this article and continue to broaden your WordPress knowledge a little at a time and you will be on your way to becoming a pro. Plus if you get stuck, you can always seek help from the worldwide WordPress community or an experienced WordPress development agency.